Today was a really good day. I had a consultant in my office for a meeting, and twice we were interrupted by a couple of long-time customers who were there to remind me what is so different about the Saturn brand and about our dealership. First, I heard some music playing, and I was invited out into the showroom for the delivery of a brand new Saturn Vue to one of our repeat customers. Yes, we still do all the fuss and noise with our customers new and old, including a cheer and a line to shake the hands of our newest customers. This is something that happens a couple of times a day in our dealership, but it never gets old for me. In this case, the car was the EIGHTH Saturn that this customer had purchased, and as I walked back to my office with the consultant, he looked at me and said, "Does this happen often around here, eight cars sold to one customer?" Well, I am delighted to report that in fact, it does, that Saturn still does have the best brand loyalty of any automaker in the business.
Then, on the way back to my office, we bumped into Les, who is a Regional VP in a national financial services firm. Les was in for an oil change on his car (pictured above), and he proudly told me that the car now has 204,000 original owner miles. Again, I got the same does-this-happen-every-day look from the consultant, and I am delighted to report that while it may not happen every day, it happens often enough to remind me what we are all about.
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